The Gesture
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Personal gestures

Whatever is written on the card is part of the gift.

Why a simple sentence often says more than elaborate packaging.

Diana Hoge · · 2 Min. reading time

The gift has been chosen. The card lies beside it, and suddenly a simple task becomes a difficult one: what do I write without it sounding like it’s been copied from a template?

I start with the occasion. What has the person done that I’d like to thank them for? A specific memory makes it easier to get started.

A sentence that only you can write

“Thank you very much for the excellent collaboration” is a friendly way to put it. If you add which particular moment was especially helpful to you, the other person will gain a better understanding. For example: “We’ve been working together for ten years now. I still remember your phone call just before I set up my own business very clearly. You were the first person to say: ‘Go for it.’”

You don’t need to write in a particularly poetic style or fill up a lot of space. Two sentences of your own are often enough. Read the text aloud. Would you say it that way too?

“You were the first person to say: ‘Go on, do it’”

The connection to the gift

Sometimes you can explain on the card why you chose that particular gift. This is particularly lovely when it stems from a conversation you’ve shared or an interest you’ve remembered.

A connection like this should be easy to explain. If you have to spend a long time explaining why an item has a particular meaning, I’d reconsider the idea.

Before you seal the card

Check the spelling of the name. Write legibly and leave a little space. If you’re giving gifts to several people, take a moment to write each card individually. The message can be short. It should be tailored to the person.

Diana Hoge

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