A project has been completed. The collaboration went well, and you’d like to say thank you. The next meeting is already marked in your diary. So the search for a gift begins.
Before I look at products, I ask about the person. Was there a moment in the conversation that stuck in your mind? Something your conversation partner spoke about with particular enthusiasm?
The offhand remark
Perhaps your business partner mentioned a house he’s currently renovating during your last meeting. He showed you pictures, talked about materials and how long it took him to find the right light fitting. That gives me an initial clue: design is something he’s passionate about even outside of work.
A sculptural object might be a good choice. Whether it’s the right choice depends on how well you know their taste. If you’re unsure, I’d ask for further advice before choosing something that might not fit in later.
“For what we have achieved together.”
A card featuring this sentence establishes a link to the joint project. An additional personal touch makes it clear why you have chosen this particular gift.
What this means for corporate gifting
This approach can also be used when there are several recipients. Ask the people in the team who maintain contact with them. A brief note taken after a conversation can make the search easier later on. Just make a note of what the person themselves has said and what is relevant to the occasion.
Sometimes, knowing the person isn’t enough to make a truly personal choice. In that case, I recommend keeping the gift simple and being specific in the card: What are you thanking them for? Which contribution do you remember in particular?
Before your next search
Write down a sentence about the person that goes beyond their role in the company. If something comes to mind, you’ve got a good starting point. If not, start by having a chat.
Diana Hoge